{"id":4124,"date":"2026-06-18T11:54:45","date_gmt":"2026-06-18T11:54:45","guid":{"rendered":"https:\/\/bale.ch\/journal\/?p=4124"},"modified":"2026-06-18T11:54:47","modified_gmt":"2026-06-18T11:54:47","slug":"bale-hubs-mobilite-partagee-roche-transports","status":"publish","type":"post","link":"https:\/\/bale.ch\/journal\/bale-hubs-mobilite-partagee-roche-transports\/","title":{"rendered":"Transition \u00e9cologique: B\u00e2le lance ses premiers \u00abHubs de mobilit\u00e9\u00bb"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\"><strong>Le canton de B\u00e2le-Stadt franchit une nouvelle \u00e9tape majeure dans sa strat\u00e9gie de mobilit\u00e9 durable. En collaboration \u00e9troite avec le g\u00e9ant pharmaceutique Roche, les autorit\u00e9s viennent de mettre en service les tout premiers \u00ab hubs de mobilit\u00e9 \u00bb de la ville. Le concept phare ? Permettre au grand public d&rsquo;acc\u00e9der \u00e0 la flotte de v\u00e9hicules partag\u00e9s de l&rsquo;entreprise Roche en dehors de ses heures d&rsquo;activit\u00e9.<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Dans le cadre de son plan de protection du climat et d&rsquo;optimisation de l&rsquo;espace public, la ville de B\u00e2le d\u00e9ploie un r\u00e9seau de stations de recharge et de partage \u00e0 forte valeur ajout\u00e9e. L&rsquo;objectif est simple : inciter les citadins \u00e0 abandonner la voiture individuelle au profit de solutions multimodales et partag\u00e9es, tout en optimisant l&rsquo;usage des infrastructures existantes.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Un partenariat public-priv\u00e9 in\u00e9dit avec le groupe Roche<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">La grande particularit\u00e9 de ce lancement r\u00e9side dans l&rsquo;implication directe du groupe pharmaceutique Roche, l&rsquo;un des plus grands employeurs de la r\u00e9gion. Pour la premi\u00e8re fois, une entreprise priv\u00e9e ouvre ses propres infrastructures de mobilit\u00e9 \u00e0 l&rsquo;ensemble de la population b\u00e2loise.<\/p><div id=\"crieu-398960541\" class=\"crieu-content crieu-entity-placement\"><script async src=\"\/\/pagead2.googlesyndication.com\/pagead\/js\/adsbygoogle.js?client=ca-pub-5271584769416742\" crossorigin=\"anonymous\"><\/script><ins class=\"adsbygoogle\" style=\"display:block;\" data-ad-client=\"ca-pub-5271584769416742\" \ndata-ad-slot=\"9321250718\" \ndata-ad-format=\"auto\"><\/ins>\n<script> \n(adsbygoogle = window.adsbygoogle || []).push({}); \n<\/script>\n<\/div>\n\n\n\n<p class=\"wp-block-paragraph\">Le principe repose sur une optimisation des ressources :<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>La journ\u00e9e (heures de bureau) :<\/strong> La flotte de v\u00e9hicules \u00e9lectriques et de v\u00e9los cargo est r\u00e9serv\u00e9e aux collaborateurs de Roche pour leurs d\u00e9placements professionnels.<\/li>\n\n\n\n<li><strong>Le soir et le week-end :<\/strong> Ces m\u00eames v\u00e9hicules deviennent accessibles \u00e0 tous les habitants du quartier et aux usagers externes via des plateformes de partage partenaires (comme <em>Mobility<\/em>).<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Cette synergie permet de rentabiliser au maximum les v\u00e9hicules, qui ne dorment plus sur les parkings durant les week-ends, tout en r\u00e9duisant le besoin pour les riverains de poss\u00e9der leur propre voiture.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Qu&rsquo;est-ce qu&rsquo;un \u00ab Hub de mobilit\u00e9 \u00bb \u00e0 B\u00e2le ?<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Ces nouveaux espaces connect\u00e9s, judicieusement implant\u00e9s \u00e0 proximit\u00e9 des zones r\u00e9sidentielles et des n\u0153uds de transports publics, regroupent une multitude de services en un seul et m\u00eame point :<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Voitures \u00e9lectriques en autopartage (Carsharing) :<\/strong> Pour les trajets plus longs ou les besoins ponctuels.<\/li>\n\n\n\n<li><strong>V\u00e9los et v\u00e9los-cargo \u00e9lectriques (E-Bikesharing) :<\/strong> Id\u00e9aux pour transporter des courses ou se d\u00e9placer rapidement en centre-ville sans effort.<\/li>\n\n\n\n<li><strong>Bornes de recharge rapides :<\/strong> Pour alimenter la flotte et encourager l&rsquo;\u00e9lectromobilit\u00e9.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">En regroupant ces alternatives de transport \u00e0 quelques pas des habitations, le canton souhaite offrir une flexibilit\u00e9 totale aux B\u00e2lois, rendant la possession d&rsquo;une voiture priv\u00e9e de moins en moins attractive en milieu urbain.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Une phase pilote avant un d\u00e9ploiement \u00e0 grande \u00e9chelle<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Ces premi\u00e8res stations servent de laboratoires \u00e0 ciel ouvert pour le D\u00e9partement de l&rsquo;\u00e9quipement et des transports de B\u00e2le-Stadt. Durant cette phase de test, les autorit\u00e9s vont analyser de pr\u00e8s le taux d&rsquo;utilisation des v\u00e9hicules, les habitudes des usagers et l&rsquo;impact sur le stationnement de quartier.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Si les r\u00e9sultats s&rsquo;av\u00e8rent concluants, ce mod\u00e8le de p\u00f4les de mobilit\u00e9 de quartier a vocation \u00e0 \u00eatre dupliqu\u00e9 dans l&rsquo;ensemble du canton. Les autorit\u00e9s esp\u00e8rent \u00e9galement que cette collaboration pionni\u00e8re avec Roche incitera d&rsquo;autres grandes entreprises de la place b\u00e2loise \u00e0 ouvrir leurs flottes de v\u00e9hicules d&rsquo;entreprise au partage citoyen.<\/p>\n<div id=\"crieu-1554328187\" class=\"crieu-apres-le-contenu crieu-entity-placement\" style=\"margin-left: auto;margin-right: auto;text-align: center;\"><script async src=\"\/\/pagead2.googlesyndication.com\/pagead\/js\/adsbygoogle.js?client=ca-pub-5271584769416742\" crossorigin=\"anonymous\"><\/script><ins class=\"adsbygoogle\" style=\"display:block;\" data-ad-client=\"ca-pub-5271584769416742\" \ndata-ad-slot=\"9321250718\" \ndata-ad-format=\"auto\"><\/ins>\n<script> \n(adsbygoogle = window.adsbygoogle || []).push({}); \n<\/script>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>Le canton de B\u00e2le-Stadt franchit une nouvelle \u00e9tape majeure dans sa strat\u00e9gie de mobilit\u00e9 durable. En collaboration \u00e9troite avec le g\u00e9ant pharmaceutique Roche, les autorit\u00e9s viennent de mettre en service <a href=\"https:\/\/bale.ch\/journal\/bale-hubs-mobilite-partagee-roche-transports\/\" class=\"read-more button-fancy -red\"><span class=\"btn-arrow\"><\/span><span class=\"twp-read-more text\">Continuer la lecture<\/span><\/a><\/p>\n","protected":false},"author":2,"featured_media":3988,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[7],"tags":[60,303,302,283,301,35],"class_list":["post-4124","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-bale","tag-bale","tag-bikesharing","tag-carsharing","tag-mobilite","tag-roche","tag-transports"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Transition \u00e9cologique: B\u00e2le lance ses premiers \u00abHubs de mobilit\u00e9\u00bb - Journal de B\u00e2le et Gen\u00e8ve<\/title>\n<meta name=\"description\" content=\"Le canton de B\u00e2le-Stadt et le g\u00e9ant pharmaceutique Roche inaugurent les premiers hubs de mobilit\u00e9. 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